Why Join IMRA?

IMRA's membership includes qualified: representatives, manufacturers, national marketing companies, technology/resource providers, industry trade press and key industry stakeholders.

The Incentive Manufacturers and Representatives Alliance (IMRA) is a strategic industry group within the Incentive Marketing Association (IMA). Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $90 billion incentive industry. 

Read the IMA Membership Brochure to find out the benefits of IMA & IMRA membership

IMRA is dedicated to a focus on brand name merchandise as the vehicle to improve business. Our purpose is to promote the highest professional standards of interaction between representative and manufacturer members thereby contributing to the growth, understanding and excellence of the Incentive Industry.

IMRA is dedicated to:

  • Advancing the representative/manufacturer working relationship;
  • Promoting the use of brand name products through IMRA members as preferred choice to the incentive channel;
  • Advocating, promoting, and protecting the rep function.