Welcome to IMRA
The Incentive Manufacturers & Representatives Alliance (IMRA) is a Strategic Industry Group (SIG) of the Incentive Marketing Association. IMRA has been the leader in the incentive marketplace for over forty years.
IMRA is the only organization in the incentive marketplace that is dedicated to:
- Advancing the representative/manufacturer working relationship;
- Promoting the use of brand name products accessed through special markets as preferred award choice in incentive programs;
- Advocating, promoting, and protecting the rep-function.
Cash Incentives Not Always the Best Employee Motivator
Incentive Research Foundation/Incentive Federation Study Finds Awards Often More Effective
The widely held belief that cash incentive awards are the most effective employee motivator has been questioned in a new research review conducted by the Incentive Research Foundation (IRF) and the Incentive Federation. Examining a wide variety of studies in various industries, the audit found that non-cash awards can actually capture an employee's imagination better than cash - thereby motivating them to increase performance. For business executives focused on the bottom line this study proves extremely valuable and forces the question, "Does your company have the right award mix in place?" Read more...
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