The Incentive Manufacturers and Representative Alliance (IMRA) is comprised of suppliers and independent manufacturer's sale representatives providing brand name merchandise to incentive program providers. IMRA's mission is to advocate the use of merchandise incentives as a proven method of delivering incentive program outcomes. We are committed to professionalism in fulfilling our role as the source for merchandise incentives and corporate gifts.


What's New:

  • IMRA’s Small Business Merchandise Market Study finds, “Smaller U.S. companies represent a considerable opportunity for sellers of name-brand merchandise…”
    Click here to view the full study results


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