The Incentive Manufacturers and Representative Alliance (IMRA) is comprised of suppliers and independent manufacturer's sale representatives providing brand name merchandise to incentive program providers.

IMRA's mission is to advocate the use of merchandise incentives as a proven method of delivering incentive program outcomes. We are committed to professionalism in fulfilling our role as the source for merchandise incentives and corporate gifts.

Small Businesses Using Merchandise Rewards to Motivate Staff, Partners and Customers
IMRA study finds that 72% of small businesses using merchandise rewards experienced growth in the past year


View news release


View the full study results


Contact your local rep to find out how IMRA members can help your company improve performance and conserve budgets with effective programs using top brand products at factory direct pricing.

Customer Value
Power of Brands
Business Improvement
Site Search
more Calendar

1/18/2017 » 1/20/2017
ASI Show Orlando

2/1/2017 » 2/3/2017
ASI Show Dallas 2017

7/11/2017 » 7/13/2017
ASI Show Chicago 2017

Member Login

Forgot your password?

Not an IMRA Member?

Membership Management Software Powered by®  ::  Legal