IMRA News & Incentive Industry Articles

The Genevieve Group, LLC Announcement: 2021 Has Arrived in Style!

Posted on 3/26/2021
New year! New brand partners! A new website and most importantly, a new teammate at the Genevieve Group!

New Affiliation Agreement Brings Together Industry Leading Incentive and Recognition Associations

Posted on 3/3/2021
Together the Incentive Marketing Association (IMA) and Recognition Professionals International (RPI) Provide a Comprehensive Network of Incentive & Recognition Solutions, and Rewards for Businesses.

27 Industry Leaders Earned IMA Certifications in 2020

Posted on 3/2/2021
The Incentive Marketing Association (IMA) is recognizing 27 industry leaders who earned IMA Certifications in 2020.

Corporate Culture: How to Make It an Asset for Your Company

Posted on 2/11/2021
When talking about working for companies like Google or Apple, corporate culture often comes up. But culture is about more than free food, coffee, or a game system in an employee lounge, and is not an edict from human resources

Reward Preferences: Making a Lasting Impact on Incentive Program Participants

Posted on 1/29/2021
Simple ‘one size fits all’ approaches to reward and recognition may not achieve their full potential in motivating and engaging employees.

What Lies Ahead

Posted on 11/24/2020
A return to travel, digital gift cards and increased engagement are among the motivation trends for 2021.

Reward Preferences: Making a Lasting Impact on Incentive Program Participants

Posted on 11/12/2020
IRF Report: Simple ‘one size fits all’ approaches to reward and recognition may not achieve their full potential in motivating and engaging employees.

2021 Global Culture Report

Posted on 11/12/2020
O.C. Tanner's report looks at the impact that crises, technology, recognition, inclusion, leadership, and a new generation of workers will have on cultures.

A Closer Look: IMA Keeps Moving Forward

Posted on 11/11/2020
Leaders from the Incentive Marketing Association (IMA) share their views on the impact that COVID-19 has had on the industry and what the association is doing to help.

Why Understanding Motivation, not Preference, is Key to Developing Successful Reward Programs

Posted on 11/2/2020
New IESP White paper “Finding the Best Motivator – Tangible Rewards vs. Cash” reviews the science of what motivates and why cash may be preferred but is not as effective as tangible rewards.