IMRA News & Incentive Industry Articles

What Lies Ahead

Posted on 11/24/2020
A return to travel, digital gift cards and increased engagement are among the motivation trends for 2021.

Reward Preferences: Making a Lasting Impact on Incentive Program Participants

Posted on 11/12/2020
IRF Report: Simple ‘one size fits all’ approaches to reward and recognition may not achieve their full potential in motivating and engaging employees.

2021 Global Culture Report

Posted on 11/12/2020
O.C. Tanner's report looks at the impact that crises, technology, recognition, inclusion, leadership, and a new generation of workers will have on cultures.

A Closer Look: IMA Keeps Moving Forward

Posted on 11/11/2020
Leaders from the Incentive Marketing Association (IMA) share their views on the impact that COVID-19 has had on the industry and what the association is doing to help.

Why Understanding Motivation, not Preference, is Key to Developing Successful Reward Programs

Posted on 11/2/2020
New IESP White paper “Finding the Best Motivator – Tangible Rewards vs. Cash” reviews the science of what motivates and why cash may be preferred but is not as effective as tangible rewards.

IMA President Len Sadek: WFH Will Promote Industry Growth

Posted on 10/12/2020
Len Sadek, CPIM, Director, Gift Card Sales & Marketing, Landry’s Inc., and the new president of the Incentive Marketing Association, believes the work from home movement will promote the need for motivation and expanded use of digital platforms.

IMA Honors Mike Donnelly with Karen Renk Award

Posted on 9/29/2020
IMA Honors Cindy Mielke with Karen Renk Fellowship Award

Wayne Roberts Receives IMA Lifetime Achievement Award

Posted on 9/29/2020
Wayne Roberts, retired industry leader, received the Incentive Marketing Association (IMA) Lifetime Achievement Award during the recent IMA’s Virtual Summit Awards.

Cristiano Miano Receives 2020 IMA President’s Award

Posted on 9/29/2020
Congratulations to Cristiano Miano for Receiving the 2020 IMA President’s Award!

IMA Announces 2020 Excellence Award Winners

Posted on 9/29/2020
Synchro Marketing, Tango Card Inc., CR Worldwide, Agência Digi, HMI Performance Incentives, Motivforce, MCI Brasil, and Motisha with the Boost Group recognized for development of outstanding incentive and recognition programs that improve business pe