IMRA News & Incentive Industry Articles

Shortlist Announced for the 2023 IMA Summit Awards

Posted on 6/7/2023
The Incentive Marketing Association (IMA) announced the shortlist for the 2023 IMA Summit Awards.

Dan Thurmon Slated to Kickoff Outstanding Education Program For IMA Summit

Posted on 5/31/2023
Dan Thurmon Slated to Kickoff Outstanding Education Program For Incentive Marketing Association’s IMA Summit

2023 IMA Summit Awards Judges Announced

Posted on 5/16/2023
Incentive Marketing Association (IMA) is honored to announce the judges for the 2023 IMA Summit Awards.

Rincon Elected IMRA Board President

Posted on 5/3/2023
New officers and directors announced for 2023-2024.

Four Incentive Merchandise Professionals Receive 2023 IMRA Awards

Posted on 4/27/2023
Lore Rincon, Continental Premium Corporation; Chris Harrison, KleerWest, LLC; Chris Stump, IncentiveSource, Inc. and Griselda Ceja, Citizen Watch America recognized for industry knowledge, relationship building and outstanding customer service.

Market Report: Millennials, GenZ Propel Analog Watch Growth

Posted on 4/7/2023
When the Apple watch burst onto the scene, some people predicted a long decline in the analog watch market. Instead, smart watches were a boon to analog watches, as increasing numbers of the Millennial and GenZ generations turn to traditional watches

Jeffrey Brenner of Seiko Watch of America On How To Turn a Good Sales Team into a Great One

Posted on 2/27/2023
Diversity is key to a successful sales team. There is much to learn from each other’s life experiences that can be woven into a team’s successes.

IMA CPIM Certification Highlights Importance of Program Design

Posted on 11/18/2022
Over 250 individuals have received an Incentive Professional (IP) designation and more than 50 have earned the Certified Professional of Incentive Management (CPIM) certification.

Fintan Connolly Elected IMA Board President

Posted on 8/5/2022
New officers and directors announced for 2022-2023 IMA board.

US Businesses Spend $176 Billion on Incentives, Recognition, Rewards, Incentive Travel & Gifting

Posted on 8/4/2022
A new Incentive Marketplace Estimate Research Study reveals that 84% of US businesses spend $176 billion annually on award points, gift cards, trips and travel, merchandise, and experiential rewards to reward sales staff, employees, channel partners