Strengthening Ties: Business Gifting, As Strong a Tool as Ever

Premium Incentive Products Magazine article by Rick Dandes


As America continues to grapple with the COVID-19 pandemic, some best practices in reward and incentive programs are well positioned to strengthen B2B and B2C connections that might have weakened during the shutdown and ensuing economic hardships.

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Featuring:
IMA Member, Ira Ozer, CPIM, Engagement Partners Div. Of Motivation Partners, Inc.
IMRA & IGCC Member, Matt Burdette, Omaha Steaks - B2B Special Markets
IMRA Member, Rick Low, CPIM


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