The Incentive Industry Influencer Award honors an individual who displays an exceptional level of influence on the professional development and advancement of the incentive industry. They have ignited change and made a positive impact on their peers and clients through their vision, personality, and determination. They are viewed as role models who maintain high standards for themselves and for the incentive industry.
With over 25 years of experience in the advertising, communication, and technology space, Cristiano leads with strategic vision and innovation, driving engagement of brands and teams through intelligent solutions. At the helm of Digi, a B2B marketing and technology holding company based in Brazil, Cristiano developed campaigns and reward programs that impact larger companies by combining technology and creativity to enhance performance and loyalty.
A former IMA Board member and a Certified Professional of Incentive Management, Cristiano played a pivotal role in expanding the reach of the Incentive Marketing Association (IMA) by founding its Brazil chapter, which has since grown into the IMA Latin America (LATAM) chapter. He voluntarily translated the Incentive Professional certification materials into Portuguese and taught them to a wide audience in Brazil, many of whom have since earned their IP designation.
Cristiano has taken his expertise and invested in the broader business community. He is a frequent contributor to publications on marketing, technology, and incentives, driven by a passion for digital transformation, launching innovative products and services, and leading high-performing teams. His commitment to the industry is reflected in his ongoing investment in professional development and his support of several incentive-focused startups.
Driven by a personal mission to inspire people and businesses through behavioral science and technology, Cristiano creates solutions that boost engagement, elevate performance, and fuel growth.