Incentive Manufacturers & Representatives Alliance


The Incentive Manufacturers and Representative Alliance (IMRA) is comprised of corporate gift suppliers and independent manufacturer's representatives providing brand name merchandise to incentive program providers.

IMRA's mission is to advocate the use of merchandise incentives as a proven method of delivering incentive program outcomes. We are committed to professionalism in fulfilling our role as the trusted source for merchandise incentives and corporate gifts.

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What's New With IMRA?

Members in Transition Membership

To help ease the economic hardship some of our members are experiencing due to the COVID-19 pandemic, the IMRA is offering a free Members in Transition membership. This membership allows members who have lost their position in a member company due to a layoff or furlough to receive a non-voting membership through 2020.

IMRA's Virtual Brand Showcase

The past several weeks IMRA Suppliers had the opportunity to host a virtual session to showcase their company's products and services in lieu of industry shows. All IMRA and Incentive & Engagement Solution Providers (IESP) members were invited to attend, maximizing their brand's exposure.