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The Mission Statement of IMRA
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Our Purpose...

The Incentive Manufacturers & Representatives Alliance (IMRA) is a strategic industry group of the Incentive Marketing Association. IMRA has been a leader in the incentive marketplace for over forty years.

IMRA is the only organization in the incentive marketplace that is dedicated to:

  • Advancing the representative/manufacturer working relationship;
  • Promoting the use of brand name products accessed through special markets as preferred award choice in incentive programs;
  • Advocating, promoting and protecting the rep-function.
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