By visiting any IMA website or otherwise providing personal information to IMA or any of its Strategic Interest Groups (SIGs) via any other means, you accept and consent to the practices described in this Privacy Policy.
Incentive Marketing Association


How We Collect and Use Your Personal Information 
We collect and use your personal information in order to provide information and services to you and/or your organization, to manage our relationship with you, to carry out our obligations and enforce our rights arising under any contractual agreements entered into between you and us (including for billing and collection purposes), to respond to inquiries and provide information or advice about industry questions or IMA events or services, to provide you with access to protected areas of our website and notify you about changes to our website, to improve our events and services, and to improve the quality of our client service. Depending on the nature of your interaction with us, we may collect the following types of personal information from you: current and historical information about your name, contact details (including postal address, email address, telephone number, etc.), organizational affiliations, positions held, forms submitted, communication preferences, payment details, details of the events/programs you have participated in, and any additional information relating to you that you have provided to us directly or indirectly through your access and use of our websites, by email or telephone, client surveys or conversations with our staff or otherwise. 

Use of Our Website 
We may also collect information about your access and use of our website, including information about your computer and internet connection (e.g., IP address, operating system, browser type) and details about your visits to our website (e.g., traffic and location data, logs and other communication data, and the resources you use and access on the website). We may also collect information that is not personal information because it does not identify you or anyone else, such as collecting anonymous answers to surveys or aggregated information about how users use our websites. We use this information to help us better suit our users’ needs.

When you engage in a new action with IMA (membership or conference/event registration) you will be asked to consent to the use of your information for the purposes outlined above. You may withdraw your consent at any time by logging into your member profile and viewing your communication options  or by contacting the IMA global office at

Your refusal to, or withdrawal of, consent will affect our ability to promote your company to prospective customers and provide promotional information, services and/or communications to you related to IMA membership and activities.

Third Party Websites 
Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

Direct Marketing Materials 
We may collect, hold and use your personal information to send you direct marketing communications and information about IMA events and member benefits that we believe may be of interest to you. These communications may be sent in various forms, including without limitation mail and email, in accordance with applicable marketing laws. At any time you may opt–out of receiving marketing communications from us by using the opt–out facilities specified in our direct marketing communications or by contacting us at We will then ensure that your contact information is removed from the marketing contact list.  Be aware that if you choose to opt-out of email communication it will include ALL promotional communication sent via this method and not just that related to one specific topic.

How to Access and Update Your Personal Information and Consent
You may update your consent designations at any time by logging into your member profile and viewing your communication options  or by contacting the IMA national office at