Anne Jetter Elected IGCC Board President
New and returning officers and directors announced for 2025-2026 Board
MINNEAPOLIS, MN – Aug. 7, 2025 – The Incentive Gift Card Coalition (IGCC), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA), recently elected Anne Jetter as its new board president. Anne serves as the Strategic Sales and Buyer Relations Executive with SB Collectiv (Stoner Bunting). The IGCC also welcomes its newly appointed board of directors.
Anne is well-versed in the incentives, payments, fintech, and gift card sectors. Her career spans key roles at Fiserv in marketing, at Tango managing merchant relations, and currently at SB Collectiv handling strategic sales and buyer relations for over 25 brands.
Anne serves on the IGCC Executive Committee and is involved with sponsorship, membership, and educational efforts focused on providing relevant discussion topics and expanding visibility for members and nonmembers.
A supporter in the advancement of IMA Summit initiatives in education and sponsorship, Anne is focused on ensuring the delivery of exceptional content and brand visibility. Internationally, Anne is involved with WiiN (Women In Incentives Network) as a US Ambassador, excelling at connecting people with innovative products and services to create new industry solutions. In 2024, she was honored with the prestigious IMA Karen Renk Award due to her mentorship and leadership in the industry.
“My goal is to boost SIG-member collaboration while ensuring gift cards maintain their strong and valuable presence in rewards, incentives and loyalty sectors through effective program design,” says Anne. “Forming strong partnerships within this community of incentive professionals is extremely rewarding as we continue strengthening our industry. By prioritizing retention, engagement, and outreach, we aim to expand our membership while providing strong education, research, and networking to maintain our leadership role as the voice for B2B gift cards in the incentive industry. I look forward to working with this team and celebrating our progress!”
IGCC elected Steve Bradbery, Savvy, executive vice president; Steve Kane, Stored Value Solutions (SVS), treasurer and secretary; and Matt Kerper, The Wolfe Companies, as past president.
New directors are Tiffany Perry, Landry’s Inc.; Taleta Poston, Ulta Beauty; and Eric Thiegs, NeoCurrency.
Returning directors are Jen Brumley, Fiserv; Peter Friend, Global Hotel Card by Expedia; Erin Hudale, BHN | Tango; Tracey Klein, eGifter; Armineh Sarkissian, Applebee’s; and Marchelle Sellers, Charity On Top Foundation.
About IGCC
The
Incentive Gift Card Coalition (IGCC) is a strategic industry group, within the
Incentive Marketing Association (IMA), created to provide an awareness of gift cards/certificates as a viable option for use in premium and incentive programs. The association has worked to educate the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say they want in their awards. Imagine being able to conveniently motivate your employees, clients, customers and business partners with a selection of more than 100,000 incentives! Employee Gift Cards, client, & customer awards are the perfect means to do so. More information is available online on the
IGCC website.
Contact: Haley Smith •
[email protected] • 952-928-4649