The Right Stuff

The Ongoing Evolution of Merchandise Rewards

Premium Incentive Products article by Rick Dandes

The strategic use of merchandise to incentivize, reward and recognize employees, sales teams, channel partners and customers continues to trend upward. In fact, according to the Incentive Research Foundation's 2019 Trends Report, the overall use of merchandise rewards is expected to increase, particularly among corporate audiences, with a net increase of 33 percent compared to a net 20 percent for suppliers and third-party providers.

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IMRA President, Jeffrey Brenner, Seiko Watch of America, LLC
IMRA member, Craig Frechette, Bissell Homecare Incorporated 
IMRA member, Sandra Gregoire, All Star Incentive Marketing
IMRA member, Micah Vander Tuig, O'Rourke Sales Company