IMA Company Showcase with GiftNow: Rethinking the Corporate Gifting and Incentive Experience 

October 20, 2022 • 12:30 PM CDT / 1:30 PM EDT

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U.S. businesses spend $176 billion on incentives, recognition, rewards, incentive travel and corporate gifting, according to new IFI research. But the gift sender and recipient experience is often impersonal and uninspired, delivering a less than optimal – and potentially demotivating – result. In this session, GiftNow's John Grech and Alex Morgan will discuss ways of delivering more effective and personalized gifting experiences. They will unpack how an enhanced experience can positively impact employee, partner and customer use cases.

John Grech

Chief Commercial Officer, GiftNow

John is Chief Commercial Officer for GiftNow, a Synchrony solution. He leads sales, business development and growth strategy. GiftNow powers the digital gifting experience of e-commerce leaders including Coach, Kate Spade, Michael Kors, and others. John began his career in digital commerce in 1996 and his responsibilities included building and managing large enterprise sales organizations to fostering relationships with some of the world’s most notable retailers and brands.

Alex Morgan

Vice President of Corporate Solutions, GiftNow

Alex is Vice President of Corporate Solutions for GiftNow, a Synchrony solution. In his role at GiftNow, Alex leads a team that helps companies and agencies develop successful gifting programs for a variety of use cases ranging from employee retention and recruiting, sales and marketing promotions, and customer loyalty and engagement. He has over 16 years in sales and partners leadership experience.

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