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BrandSource Incentives Announces Sale to Sharp Incentives

Thursday, June 8, 2017  

Bellevue, WA: BrandSource Incentives, a manufacturer’s representative agency for premium brands, has announced an agreement to be acquired by Sharp Incentives of Phoenix, AZ. This expands Sharp Incentives territory from the Rocky Mountain/Southwest states through Washington, Oregon, Idaho, and Alaska. The rep agency will continue to operate under the BrandSource Incentives name in the Northwest. 

Vilia Johnson, President of BSI, will retire effective June 30 but will continue to serve as an advisor and resource to ensure a smooth transition for both suppliers and customers. Vilia started BrandSource Incentives in 2008 to provide top tier retail brands to the Incentive and Promotional channels using business gifts and incentives to reward, recognize, and motivate valued employees and clients.

“We have always strived to develop real partnerships for success with our customers. Our business has been thriving, particularly in the last two years and I’m really proud of what we have accomplished,” says Johnson. “With Tasha’s knowledge and experience, BrandSource Incentives will continue to be the go-to source for top retail brands in the Northwest and to provide responsive and quality service.” BSI Sales Executive Julie Kimmerly based in Kirkland, WA will become an employee of Sharp Incentives bringing the SI team to a total of 7 staff in sales, service, and operations.  

Vilia Johnson was recognized by PPAI as one of industry’s Best Multi-Line Reps in 2016. She serves on the Board of the Incentive Manufacturer’s and Reps Alliance and chairs the Education Committee. She is a Past Chair of the PR Committee for Promotional Products Association International and has held Master Advertising Specialist and Incentive Planner certifications. 

Sharp Incentives opened in 2004 and has earned recognition from suppliers and customers as multiyear winners of Incentive Magazines IMRA Representatives awards for: 

  • Most Indispensable Independent Manufacturer’s Sales Representative 
  • Best Customer Service Award
  • Best Program Development Award 
  • Best Business Development Award

Tasha Sharp has served as member of the Incentive Marketing Association Board, as well as President, Treasurer, and Conference Chair for IMRA, and currently serves on that Board. 



BrandSource Incentives
Contact: Vilia Johnson

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