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Incentive Merchandise - Don't Try this at Home

Monday, February 6, 2017  

Professional advice delivers benefits in selecting incentive merchandising

A Sales and Marketing Management article
Written by Ted Moravec, IMRA President 2017


We have grown accustomed to a do-it-yourself world. The days of having someone fill your gas tank are long gone. We seldom interact with a bank teller or a travel agent anymore. The pump jockey, the teller, the travel agent and dozens of other services have been replaced by self-directed transactions. For the most part, these are simple transactions that technology has provided the expertise necessary to successfully complete on our own. But when it comes to professional services, if you want a professional result, work with a pro. As a sales professional, you likely don’t do your own legal reviews of a contract, design your information management platform or write your human resources policy. You seek a pro to give you a professional result.


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