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Give Me Something New! Staying Ahead With Event Merchandise

Monday, January 23, 2017  

PIP Article
Written by Ted Moravec, IMRA President 2017

We've all heard it. Heard from our customers. Heard from our sales teams. Heard from end-users. "What's new? Show me something I haven't seen before."
Using merchandise for recognition and reward meetings is arguably the most exciting opportunity for incentive merchandise suppliers in the current market environment. For those who select rewards, merchandise used in conjunction with an award trip is a force multiplier in the goal of recognizing and rewarding top performers with a memorable experience. As we learned from the Incentive Marketing Association's "Participant's Study," it's all about the experience.


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